There is no doubt in my mind that my personal success in sponsoring starts with How I talk to someone. I am not now, and never have been a salesman. I am a non-confrontational person by nature. The absolute last thing I ever ever want to be doing is trying to convince someone to do something that they might not want to do.
In reality, why should we have to convince someone to go after what they need? I discovered long ago, and mostly because I HAD to appraoch or there would never be a business for me, that I just could be nice and let the chips fall where they may. You have perhaps read some of my earlier posts about scripts and not liking them in general...only structure.
When I learned that by just making people feel comfortable that I wasn't going to try to convince them, and that it was okay to say no to me, that people were WAY more likely to want to learn about what I had to offer...sponsoring became easy, because approaching came easy!
So how do you make someone comfortable? It starts with the pace of your voice and the tone. Have an easy relaxed pace to your speech...it is okay to display enthusiasm, as a matter of fact, it's great to display enthusiasm, but it has to be genuiune and you have to be careful not to blow your prospect right off the phone. Your prospect has been exposed to hype on numerous occassions by others who have been trying to sell them something. If you come right out of the shoot with a highly energized pace, they could easily get the impression right away that you are just like the last person who called them...in other words, anything that feels like hype will put their guard up.
Remember..it's how you say it, so pace and tone are a big part. The next thing you need to do is excuse the time. Ask if they have a minute to talk right now. Don't just barge right in and start asking the approach question. It is just respectful and good manners to ask if it is a good time. They will appreciate it. From a practical standpoint, you don't want to be talking to them if it is a bad time because they will not really be hearing you, as they will be thinking about other things. Also, most people who call them about products or opportunities don't excuse the time, they just go into their "pitch" (I don't use a pitch:-)...so excusing the time is another apsect of helping them feel comfortable and setting yourself apart from everyone else who calls. More later...
Wednesday, October 6, 2010
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