Here is the most important part of the initial contact: you need to make sure the prospect understands that it is okay with you if they are not interested. You have set the tone for the interaction by excusing the time, and using the right type of pace/tone in your voice. Now, you have to "take the curse off" of the contact as I like to say.
I say things like "I want you to know right up front that if you don't feel this is for you, that is okay with me." Or "This probably isn't for you and it's okay if it's not..." You can use any words you want, but the message needs to be loud and clear: THERE WILL BE NO PRESSURE. I WILL RESPECT WHATEVER YOU DECIDE.
What is really being communicated when you say this is: "It is safe for you to learn about this and gather information at your pace." You are just the messenger, not the message.
To broaden this a little, since you believe what you have to offer is wonderful, and you believe it can help the other person...why not just say it? You don't need fancy words...you need to be real. That's why I would never give you a word for word script. I wouldn't tell you to say exactly what I say, because you are not me...you have to be you. Otherwise the other person is going to recognize that you are not being authentic.
Be nice, be honest, be respectful and never ever pressure...then think purely about the fact that you have this offer that you believe will help them...this is the basis of your approach. The other thing I include is that this person (business approach) is "exactly the kind of person I would like to work with." By the way, there are several approach phrases in my book "The Process" available at Amazon or http://www.balanceprofessor.com/.
I'll pick up tomorrow with the power of "exactly the kind of person..."
Thursday, October 7, 2010
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment