3-way as a Picture expander

When you are introducing your business opportunity to someone, YOU are the representation of your opportunity. Yes, you are just the messenger, as I have been writing about all along, but make no mistake about the fact that the person you approach is looking at you too. One of the big questions in the mind of the person you are approaching is "can I do it?" Of course they must like what you have to offer first and feel that it has the potential to meet their need, but then the "can I do it?" question rears in their mind. This is where you come into their evaluation process.

Most people tend to look at others who are building a business and see all the reasons why they COULD do it. They think about the other person's positive life qualities whether it is resources or gifts and talents. At the same time they reflect on their own weaknesses and see these as barriers. Do you see the issue here? They are mentally matching their weaknesses with your strengths! They like the message but believe the messenger has a better opportunity because of their strong suits. They don't know your history, your struggles, your weaknesses, and your personal doubts.

This is why your story is so important and why telling it the right way is important so that you are authentic and share the struggles of your journey prior to finding your business. This allows them to relate to you more and think to themselves, "Oh, maybe I could overcome things too." Your story is good enough to build a big business and be effective in the process...but it is still just your story. Here is where a 3-way becomes very powerful.

You are one person, so to your prospect, YOU represent the possibility. Whether this is good or bad is irrelevant, the point is that it is limited. This is one of the reasons I tell other people's stories frequently when I am sharing with someone, it helps to expand the possibility in the prospects mind. BUT nothing expands it more than hearing it from another person. Putting a very interested prospect on the phone with your sponsor, or another leader, or your peers is a way for them to hear another story from a different person. This multiplies the possibility for them.

It must be done in a comfortable way and you need to ask permission from your prospect so it doesn't seem as if you are pressuring them. You say something like "My friend so and so has an interesting perspective and he would be happy to spend a few minutes on the phone with us...he won't pressure you to do it, and he is a really nice person." or you say "my partner --- has some a really interesting story about (tell a little) she is a great person and will be part of the team that is helping you, how about if I arrange for us to chat with her for a few minutes?" You can say whatever you want, but it needs to be comfortable.

The timing of this can vary as well. It could be during the decision process (I've been in several of these conversations in the past week) or it could be right after the person signs-up. Make a special note of this:

Whenever you sponsor someone who is going to work the business, put them on the phone and introduce them to your sponsor/partner immedialtely. This will expand their possibility, re-inforce the fact that they will be helped (the second thing on people's mind is "will someone help me"), and create the connection between your sponsor and your new person right away.

As a sponsor who is being 3-wayed into, it is imperative that you are friendly and welcoming and that you tell your story. Do not push or close people...just be part of the process!