An Example of You never know...

Many years ago when I first started building my business, I attended a training that made a massive difference. It was at this training that I first learned the value of building my list and the possibilities that it contained. The presenter was a very monotone, non-charismatic man who was actually quite boring for me to listen to. But his impact on me was huge, because I got information that was invaluable. He was a very successful entreprenur because of one simple principle; He understood the power of numbers and that if he simply applied the numbers approach, success would happen.

At the time, I was struggling to sponsor people and was doing all manner of things to find people to talk to. You see my list was only 38 people at the time. I thought that's all the people I knew (I was a broke banking-bartender). He helped me understand that a true list comprises everyone in the world that you know and everyone who knows you. That anyone in which you have any connection with is essentially a warm contact. This was the genesis of my developing my technique for building a list. Now I am not going to talk about how to build a list here. I have done that in previous posts...so if you haven't read them do it now and make your full list...it should be a major priority because reaching your goals is in the list. I went home from this training, made my real list, had over 1000 people on it and then began methodically approaching them knowing the truth...that some will be interested and some won't and it is just my job to expose them to what I had. I began to sponsor like crazy and my business began to grow very fast. Anyone can do what I did, because it was simple to do and still is.

Anyway, there is one specific example I am going to share here to demonstrate what I mean. I had a woman on my list that I had met one time in my life. She was a Vice President for a development firm that I had called on when I was in Banking. We never did business and I only spoke to her once. I could have easily said "she'll never remember me" or "she's successful and she won't be interested" but I didn't. Instead my thought process was that she was just a person on my list and I was going to invest 2 minutes in finding out if she was open to learning about what I had to offer. Remember...you miss 100% of the shots you don't take.

Whenever you call anyone outside of the "bullseye" on your list, it is best to lead with the business, because in general, earning income is something people have a need for (or a desire for). So I called this woman and I said "You might not remember me, but I met you 5 years ago when I called on your office about banking." This let her know that I HAD met her and that I wasn't just a cold call. She said she remembered me (probably not true) and I got right to the point (this is important...this needs to be a quick call-no small talk because that would not be genuine). So I said something like this:

"The reason I am calling is that I am working with a business that is a great way to grow a second income. Are you open to ways to diversify your income?"

It is crucial that you give a "whats in it for them" (possible 2nd income) and then ask a yes or no question (no time wasting).

She said "I might be, what have you got?" At that point I said that I would send her information so she could review it and then if she was interested in learning more we could talk further. Anyone can do what I did here.

I ended up sponsoring her and her leg in the business did about 50,000 in volume within the next year. It took 2 minutes to make the call. I made many calls like this one. Many people said No, but a lot also said yes...and that set me on the path to reach the levels of success I have been blessed to reach. What I want you to take away from this is simple. You can do what I did and what I still do...because it really is this simple.