Value your goals

Every day all over the country, people start businesses. Many of these businesses involve people putting everything they have at risk (or at least a lot), and diving fully into the pool...they either sink or they swim. If they sink, the cost is steep and takes years for them to recover. But at least they took the shot. If they see the experience as a teacher, they will eventually begin again. If they become bitter and resigned, they could live unhappily from then on. Unfortunately, the statistics say that there is about an 80-90% chance they will sink.

Of course in our business model, we don't have this risk. This is a great thing because obviously people do not have to risk what they currently have to pursue what they want. I love this aspect of our business...it allowed ME to participate. But, this wonderful aspect of our business can also be a detriment to success. Remember, there is always a con for every pro in life...everything balances.

What our business doesn't have is the urgency and built in commitment that risk creates. If you have mortagaged your home to start a business...you are likely to work day and night to make it work, because if it doesn't work, not only do you lose your business dream (temporarily) but you lose your home too! In other words, our "barrier of entry" to start a business is nothing...therefore our barrier of "exit" is nothing as well.

We need to use dreams and goals as our barrier of exit. We have to become committed to making our goals happen as if our life depended on it (if we have big goals). In ANY business you are fortunate to be profitable in 3 years. In our business you have the opportunity to be profitable right away, and be full time within 3 years (with a natural transition) if you want. Maybe sooner with a little luck. HOWEVER...this can only happen if we work our business with the consistency of someone with more at stake. So learn to value your goals and dreams as you would your assets and let them drive you to success.