Conversion to Builder from Customer

One of the questions I am frequently asked is "how do you convert a customer into a business builder?" Well...I don't convert anyone...but I do have several people who start out as customers and ultimately begin to build a business at some level.

It is not my job to convert anyone to anything in life...it is only my job to open doors and help people who want to go through them. So a better question would be "Do you introduce the business possibility to a customer and if so, when and how?" Now THAT is a good question and I am so glad I asked me:-)

There is a fine line you must walk when sharing the business with a customer. The LAST thing you ever want to do is alienate a customer. Remember, your sole job is to help people and that comes from serving their needs. If someone has agreed to become your customer, this means that they are trusting you to help them meet a need. That is the most important thing you can do. If at any point they believe you have an ulterior motive, they will lose trust in you and the customer relationship will end...regardless of how much they love your product.

It is only after I know someone has fallen in love with my products that I consider introducing the idea that they could share them with others. I choose to do this very subtly, because I value the customer relationship and I want to protect it. So I will say something like "I know you love the products, would you like to learn how you might be able to get them for free?" This might not be the exact wording but it is in the ballpark. I don't ask iof they would be interested in the business! I ask if they would like to learn how they could get the products for less. If they say "No" I drop it. If they say yes, then I arrange a time where we can talk about it and I come solely from the perspective of how I could help them get their products for free.

Again, I don't speak about it from the idea of them building a business. As I go through the details of how it works, the business possibility is right in front of them...if they would like it to be more they can bring it up with me as "their idea"and I don't cross a line that would scare them from being my customer.

This is very effective. The next thing I do is give them a "Process" book to read because this helps them see how simple, fair, honest, and worthy this endeavor is.