One of the approaches I love is "this might not be for you, and it's okay with me if it's not, but you are exactly the kind of person that I would like to work with." (Would you like to learn about it?..... or could we get together and talk about it?....or if I send you some information would you check it out and then we can talk about it further?...or how about if I send you some info so you can learn about it before we talk any further, and if it's not for you it's okay...)
You can follow the initial phrasing of this with whatever question or step you want to, but the power of this approach is in the part of the phrase where you express they are the kind of person you would like to work with. Of course there would be a lead into what I put here, but that's less important than this piece. In this phrase you are helping them feel comfortable by making certain they know it is okay to say no, and that you won't pressure them (you can even say that "believe me...there's no pressure here...if it's not for you its okay") and of course your tone and pace need to be relaxed.
When you say that they are the "kind of person you would like to work with" (that needs to be true by the way!) it begs the question from them "what makes me the kind of person you like to work with?" Which allows you to share with them that you believe they are nice and honest, which are fundamentals for our business and any other positive apsect that you think is appropriate. This makes them to feel good but more importantly it helps them realize that you aren't just talking to anyone in your path but are choosing them because of their attributes.
This is a powerful part of an effective approach. It is also a key part of a referral approach which I'll talk about at a later time.
Tuesday, October 12, 2010
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